Trying to get by in any business with a website that’s just decent is going to be tough. Trying to actually prosper and grow as a company without a good website on the other hand is going to be like pushing a car with three flat tires up a hill.
Like it or not, the first thing that a lot of potential customers are going to judge you on isn’t the quality of your business or your work ethic, but rather the state of your website.
The good news is that a well organized and informative rental property website can draw in a larger number of customers simply because you can hook them very early on and make them interested in what you can offer as a company.
The bad news is that the reverse also applies. Since they have no other point of reference yet, for new customers the state of your site will reflect the state of your company.
Luckily, there are a few simple things you can do in order to ensure that doesn’t happen
Keep it simple
There are quite a few points that you are going to have to look out for when designing a rental website, but arguably the most important is going to have to be the site layout itself.
As the title of this section suggests, it’s best to keep it simple. While you may feel the urge to cram as much as you can into every screen and every menu, that isn’t really recommended. Instead of drawing your readers in, an overly cluttered screen will simply throw them off since they won’t know what to focus on.
A more sparse but well spaced out layout can lead your website visitors to the points of the site that you want them to pay attention to by drawing their eye to them naturally – these will be your call to action buttons, or CTAs. Rather than telling them, you can emphasize the more important aspects of the site by doing something as simple as making the text bold or even setting it in the centre of the screen as they scroll down.
These may seem like very basic tips, but you’d be surprised at how often the most overlooked tricks can give you the best results.
The customer comes first
You are without a doubt going to have services you want to advertise, or something your company does better than your competitors that you’re going to want to tell your potential customers about as soon as possible. Don’t.
Just to make things clear, we’re not saying don’t advertise your selling points, or don’t mention those features, but rather don’t hit them on the head with it straight out of the gate.
What the customers want to know about above all else is where they can find an affordable apartment for rent, how much it costs, information on the suburb, and so on. Consequently, your website should illustrate how you can help them find those rent properties as quickly and easily as possible.
Once you’ve assured them that you can provide them with the service that they are looking for, then you can feel free to tell them about any aspect of your company you please.
Doing it the other way around and telling them about the additional services that you can provide them with would be fruitless if you haven’t yet convinced them that you can help them achieve the main goal that they had when they came to you.
Having a constant influx of new information posted on the site is vital if you want to keep your customers interested in actually checking in regularly in order to see what’s new and what’s changed.
The most important information to update is always going to be your new vacancies and deals. Always make new property information your priority, since it is what people come for in the first place.
Updates are also important. Regardless of how small or seemingly insignificant, if you make any changes to your site or service, then you need to let your visitors know everything about it. It doesn’t matter if all you did was change the layout of a certain menu, make sure that everyone knows exactly what the menu in question is, what it looked like before and what the exact changes were.
Bottom line is, you’re looking to give your clients a reason to keep coming back and checking your property rental website as much as possible.
This point goes hand in hand with our last one. If you plan on increasing the number of posts then you’re inevitably going to come across a content hurdle. This basically means that you’ve already posted all of the content that usually goes on a property rental website and are out of ideas on how to supplement the blog content any further.
The easy solution is to post similar content with cosmetic changes that will make it seem like you created new articles from scratch. That’s a horrible idea for two reasons:
- One, once the reader realizes that the article has little content or is plagiarized, they’ll lose all trust in the site.
- Two, repetitive content gives the impression that you’re a one-trick pony and don’t have much to offer.
A much better solution is to post items related to current topics. The real estate market is ever-changing and there are new points of interest that your clients might like to know about. Being that you are in the real estate business, the information will come to you first, so conveying it to the customers is a good way to build their trust in you and make them see how beneficial even a small part of your service can be to them.
You can hire a great writing team, and have them create some excellent reading materials for the visitors to your site. In the end, it’ll amount to nothing if nobody gets to see them, which is exactly what’ll happen if you don’t know how to play the SEO game.
Looking up currently popular keywords and creating an article around them isn’t particularly difficult. While there are certain schools of thought when it comes to how much a text should be optimized for higher search engine rankings, it should be noted that it’s also important that it still reads like an article that your clients would be interested in.
The balance is going to be the hardest part to nail down. You want your article to be ranked higher but you don’t want it to sound so inorganic that the reader is under the impression it was procedurally generated. Aside from that, there are also plenty of other little modifications you can do to your articles in order to make them more SEO friendly while not losing any of the quality.
You’re sure to have a good idea of what your site should look like or what you want to do with it. If you plan to go a different route then what we recommended in this article, then we can’t stop you and we honestly wish you all the best and that things will turn out well.
However, all of the steps we’ve gone over have proven to be beneficial to not just rental websites, but any site that produces content in general. Meaning that even if you don’t do everything we just mentioned, you might benefit from at least one of these points.